Tom Ahern

Making Your Case: How to Sell Your Vision to Donors
Topic: Outstanding case statements made easy

June 24, 2008 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary

Every charity needs to make a great case whether you're hunting millions for a new emergency room, building your endowment to new heights ... or simply writing an annual appeal.

Most organizations write a case statement every decade or so. Tom Ahern writes six or more a year, for clients that include universities; health care organizations; symphonies; advocacy groups; major consulting firms like Marts & Lundy, Jerold Panas, Linzy & Partners; and grassroots organizations.

In the past three years he's written cases for more than $300 million in combined campaigns. This workshop teaches you everything he knows about making an effective case.

You’ll learn how to research your case and distill a mountain of facts down to its essencer ... how to answer the questions prospects care about most ... and how to deliver your message with white-hot intensity.

In this seminar, you’ll also learn storytelling formulas that work; why testimonial is so important; how emotional triggers get you to your goal quickly ... and much more.

Learning Objectives

1. Understand step-by-step how to gather the right kinds of information
2. Know how to write a campaign strategy that inspires support
3. Appreciate the strengths and weaknesses of several actual case statements
4. Learn an effective formula for presenting their case in print

Who should attend?
Organizations of all types and sizes can benefit from the tips and techniques covered in this seminar.