Mal Warwick

Fundraising When Money Is Tight: Surviving Tough Times and Thriving in the Future
Co-produced with the Resource Alliance
Topic: Crisis Fundraising

Registration Fee:

$109.95

Duration:  90 minutes

Summary

If your organization is suffering from the impact of the falling economy, or if your leadership is overreacting, you’ll gain invaluable insights and ideas about the intelligent way to respond to economic troubles from this information-packed session.

Veteran fundraising author, consultant, and trainer Mal Warwick will share the highlights of his powerful new book, Fundraising When Money Is Tight.

You’ll gain ideas you can put to work immediately that Mal brought to light in his intensive research for the book and from his 30 years as an innovative fundraising consultant who has advised many of America’s largest and most successful nonprofit organizations.

Learning Objectives

1. You will learn practical ways to save on fundraising costs that will not cripple your organization’s ability to resume growing when the economic downturn ends.
2. You will gain immediately actionable ideas to increase your net revenue through a tighter focus on your most loyal and responsive donors.
3. You will learn how best to work with your donors in difficult times: how to strengthen your case for giving and build stronger relationships at low cost.

Who should attend?
Any fundraising professional or organization wanting to learn from a master marketer and fundraiser how to not only survive the current economic situation but prepare themselves for for the inevitable recovery.