Dr. Judith Nichols

Addressing Donor Fatigue: Keeping and Growing Your Base of Support.
Co-produced with the Resource Alliance
Topic: Donor Relations

Registration Fee:

$109.95

Duration:  90 minutes

Summary
It takes five times as much effort to find a new donor as to keep a friend. Learn from this international expert how to significantly improve your renewals and upgrade supporters using after marketing techniques.

Are you boring your prospects? Or worse, alienating them? Changing communication and lifestyle patterns impact on how individuals react to your appeals. Learn how to turn "donor fatigue" into a tool that brings bigger gifts to your organization.

Learning Objectives

1. Defining and recognizing fatigue in your donors
2. Understanding the causes of donor fatigue
3. Learn strategies that will improve renewals and upgrade supporters.

Who should attend?
Advancement professionals, nonprofit organizations and board members who are seeing declining community support and lower donations will benefit from Judy's practical advice.